In this week’s episode of Better Merch…Better Marketing, Kirby Hasseman and Jade Crider (the Branding Bestie) dig into one of the most exciting trends in marketing right now — combining physical and digital marketing for maximum impact — react to a viral Kim Kardashian quote about social media that had them both nodding along, and break down a simple but powerful branding lesson from Alex Hormozi that might make you rethink what you are wearing tomorrow. And before you dive in, grab your free spot in the 5 Day Business Bootcamp at Bootcamp.HassemanMarketing.com.
The Trend Worth Paying Attention To: Physical Meets Digital
There is a marketing trend gaining serious momentum right now, and both Kirby and Jade are genuinely excited about it — combining physical marketing and digital marketing into one connected strategy.
The idea is straightforward but powerful. Your branded merch drives people to your digital assets. Your digital content drives people to want your physical products. The two work together to create a loop that keeps your brand in front of people in multiple places at once.
Think about it this way — a branded item with a QR code that drives traffic to a landing page. A social media campaign that rewards engagement with exclusive merch. A piece of swag that becomes a conversation starter and a content opportunity at the same time.
When you stop thinking about merch and digital as separate buckets and start seeing them as one connected strategy, the possibilities open up fast. Kirby and Jade broke down several ways to make this work for businesses of any size — and this is one trend you do not want to sleep on.
Kim Kardashian Said It. We’ve Been Saying It.
A trending sound featuring Kim Kardashian made the rounds recently with a simple but direct message: if you are trying to build a brand and you are not on social media, you are failing.
Jade and Kirby’s reaction? Basically — yes, obviously, and we have been saying this for years.
But here is the thing. Knowing you should be on social media and actually doing it in a way that builds your brand are two very different things. So rather than just nodding along, they used it as a jumping off point to share some practical tips for creating social media content that actually provides value.
The key word there is value. Social media that works is not about posting for the sake of posting. It is about showing up consistently with content that teaches, entertains, or inspires your audience. Give people a reason to follow you, and the rest starts to take care of itself.
If you have been putting off getting serious about social media, consider this your sign. Kim K and the Branding Bestie are both telling you the same thing.
Alex Hormozi Made Kirby Rethink His Wardrobe
This might be the simplest marketing lesson in the episode — and maybe the most impactful.
Kirby came across a video of Alex Hormozi where someone asked him why he always wears his logo. His answer was so straightforward it almost stings: Why would you not?
That’s it. That is the whole philosophy. Every time you walk out the door wearing your brand, you are a walking billboard. You are starting conversations. You are building recognition. And it costs you nothing extra.
It is the kind of simple, obvious move that is easy to overlook — and Kirby admitted it made him feel like he has been leaving easy brand exposure on the table. If you are a business owner or marketer, ask yourself the same question Hormozi flipped back: why would you not?
Product of the Week: The Scribbler Go Notebook and Whiteboard
This week’s featured product is the Scribbler Go Notebook and Whiteboard — a versatile, practical tool that combines two everyday essentials into one branded product. It is the kind of item people actually use, which means your logo stays visible and in front of the right people day after day. Check it out here.
Grab Your Free Spot in the 5 Day Business Bootcamp
Ready to get more intentional about your marketing? The FREE 5 Day Business Bootcamp is a great place to start. Get access now at Bootcamp.HassemanMarketing.com.
And if you are not already subscribed to Better Merch…Better Marketing, find us on YouTube, Apple Podcasts, Spotify, or wherever you listen. New episodes every week.
