What do Tom Holland, career advice, personal branding, and a premium tumbler have in common?
More than you might think.
In this week’s episode of Better Merch… Better Marketing, Kirby Hasseman and Jade Crider cover a wide range of topics, but they all point back to one important lesson: people connect with authenticity.
Career Advice That Goes Beyond the Job
The episode kicks off with Jade turning to Kirby for career advice. Their conversation explores how to navigate opportunities, make intentional decisions, and continue growing professionally. Whether you’re early in your career or leading an organization, the discussion is full of practical insights about investing in yourself and keeping your long-term goals in focus.
Does Tom Holland Intentionally Spoil Movies?
Tom Holland has become famous for accidentally revealing Marvel plot details during interviews. But is it really accidental?
Kirby and Jade explore the idea that some of these “spoilers” may actually serve as brilliant marketing. Whether intentional or not, the conversation highlights how curiosity, conversation, and anticipation can become powerful tools for capturing attention.
It’s a fun discussion that also raises an interesting marketing question:
Sometimes the best marketing isn’t about giving people all the answers—it’s about giving them just enough to keep talking.
Why Authenticity Wins in Personal Branding
One of the biggest conversations in this episode centers around personal branding.
With so many people trying to build an online presence, it’s easy to fall into the trap of creating a version of yourself that isn’t real. Kirby and Jade discuss why authenticity almost always outperforms perfection in the long run.
People don’t build trust with polished personas.
They build trust with real people.
The conversation offers practical reminders for anyone looking to strengthen their personal brand without trying to become someone they’re not.
Product of the Week
This week’s featured promotional product is the Rockford 28 oz Vacuum-Sealed Tumbler.
With premium insulation, a comfortable design, and everyday usability, it’s the kind of branded merchandise recipients actually keep and use—making it a great opportunity to keep your brand in front of customers long after the first impression.
👉 Product Link:
https://hassemanmarketing.commonsku.com/shop/12b4a1b1-31e1-41a2-abb1-bafd0cc5524e/shop/04b31c81-84b6-4f54-9741-67678a80c678
Watch the Full Episode
Whether you’re interested in promotional products, marketing strategy, personal branding, or simply enjoy hearing honest conversations about business and growth, this episode has something for you.
Watch the latest episode of Better Merch… Better Marketing and let us know what you think.
