Stop Random Acts of Marketing.
Combining physical marketing and digital marketing for outsized results — the framework behind Kirby Hasseman’s new book, and the system Hasseman Marketing builds for every client we work with.
Free on Kindle September 7–11 · New book by Kirby Hasseman, CEO of Hasseman Marketing
Most businesses are running Random Acts of Marketing
“A business owner decides they need to do more marketing. They boost a post here, order merch for an event there, run a campaign for a few weeks before moving on. Nothing connects. Nothing compounds.”
You’ve tried three or more marketing channels this year and abandoned every one of them within weeks.
Your message changes depending on who’s telling your story that week.
Your digital presence and your physical presence don’t match — they could belong to two different companies.
Your marketing decisions get made by whatever feels urgent this week, not by a plan.
You’ve said “that doesn’t work for our industry” about a channel you only tried once, briefly.
If two or more of these sound familiar, you’re not failing — you’ve just never had a system.
What is HYBRID Marketing?
HYBRID Marketing is the deliberate combination of digital marketing and physical marketing into one unified strategy — not two separate budgets and two separate conversations, but a single system where each side makes the other stronger.
It’s the idea behind Kirby Hasseman’s book of the same name, and the way Hasseman Marketing has built every client’s program for years — we just didn’t have the language for it until now.
“One side is physical marketing — tangible touchpoints you can hold in your hand. The other side is digital marketing — the presence you build online. And the crossbar, the piece that connects them, is intention.”
— from HYBRID Marketing, Chapter 4
The Six Moves of HYBRID Marketing
Six principles that describe how a Hybrid Marketer builds a campaign, nurtures a relationship, and earns the right to ask for business.
Ads, social, video, email, content — the tools that get you noticed and put your brand in front of the right person for the first time.
Stop talking about yourself. Speak directly to your customer’s actual pain before you say another word about your business.
A thoughtful piece of mail. A branded gift that arrives unexpected. Something tangible earns a place in someone’s world that a screen cannot.
The same core idea, showing up consistently across digital and physical, until it compounds into something that feels inevitable.
Lead with real value before you ever ask for anything back. Generosity creates connection. Connection creates trust.
Ask clearly and confidently for the next step. You’ve earned the right. The relationship is real. Go get it.
One of the few agencies in the country that actually does both
“We are one of a very small number of agencies that does both — branded merchandise and digital marketing — under one roof. It evolved because our clients kept asking us to help with both, and we kept seeing how much better the results were when the two worked together.”
Full House, In House
One team runs digital and physical together — not two vendors who never talk to each other.
Community-Rooted
20+ years serving Ohio organizations who know their customers by name, not by segment.
No Surprise Charges
Clear, honest pricing — the same Give First philosophy the book is built on.
Kirby Hasseman’s sixth book
HYBRID Marketing: Combining Physical Marketing and Digital Marketing for Outsized Results follows Hit the TARGET, TARGET for Talent, Built On Trust, Fan of Happy, and Success in the Give First Economy.
Free on Kindle, September 7–11.
Free Tools to Get Started
HYBRID Marketing Scorecard
See exactly how well your digital and physical marketing are working together — 4 minutes, a personalized score, practical next steps.
Take the ScorecardHit the TARGET Bundle
Our proven framework for identifying and reaching your perfect customer — the foundation the Hook in HYBRID builds on.
Get the BundleTARGET for Talent™
The same intentional approach, applied to hiring and retaining great people for your organization.
Learn MoreReady to Build Your HYBRID Marketing System?
The ideas in the book are only the beginning.
Take the HYBRID Scorecard
Free, 4 minutes, a personalized score for your business.
Schedule a Visibility Review
A real conversation about your marketing — not a sales pitch.
Get Your Visibility Roadmap
A clear plan for where digital and physical should connect for you.
Common Questions About HYBRID Marketing
What is HYBRID Marketing?
HYBRID Marketing is the deliberate combination of digital marketing and physical marketing into one unified strategy, built around six moves — Hook, Yield, Build, Reinforce, Inspire, and Drive — instead of treating them as two separate budgets that never talk to each other.
How is HYBRID different from just running digital ads and ordering branded merch separately?
Random Acts of Marketing — a channel here, a campaign there — doesn’t compound. HYBRID Marketing treats digital and physical as one connected system, so every touchpoint reinforces the others instead of working in isolation.
What is the HYBRID Marketing Scorecard?
A free, four-minute assessment that shows you exactly how well your business currently combines physical and digital marketing, with a personalized score and practical recommendations.
Who is HYBRID Marketing for?
Small to mid-sized, community-rooted organizations — the kind Hasseman Marketing has served for 20+ years — who want their marketing to compound instead of scatter.
Where can I get the book?
HYBRID Marketing is available on Amazon, and free on Kindle September 7–11.