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What Is a Brand Activation (And Why You Need One)

In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider dig into one of the most exciting trends in marketing right now — brand activations and immersive experiences — share some honest time management hacks for busy business owners,...

Kim Kardashian Was Right (And We Called It)

In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider (the Branding Bestie) dig into one of the most exciting trends in marketing right now — combining physical and digital marketing for maximum impact — react to a viral Kim...

Kirby vs. April Fool’s Day (He’s Not Laughing)

In this week's episode of Better Merch...Better Marketing, Kirby Hasseman and Jade Crider (the Branding Bestie) go head-to-head on April Fool's Day brand stunts, debate whether influencers covering up logos is genius or self-important, and highlight a couple of brands...