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Better Merch…Better Marketing: Social Media Ban in Australia

It is time for another episode of Better Merch…Better Marketing, and this week Kirby and Jade cover a wide mix of topics ranging from favorite Christmas movies to real-world sales visits, international policy debates, and a standout apparel item you should know about....

Better Merch…Better Marketing: A Tale of Two Black Fridays

It is time for another episode of Better Merch…Better Marketing, and this week Kirby Hasseman and Jade Crider cover several topics that blend retail insights, smart marketing tactics, long-term planning, and a standout merch piece you should know about. From Black...

Thirsty Thursday: A Hurricane in a Cup (Literally and Figuratively)

Welcome back to Thirsty Thursday, the weekly tradition where Jade Crider, Briar Swigert, and Kirby Hasseman bravely sip unknown liquids out of branded drinkware—all in the noble pursuit of better marketing. This week’s episode brought a bold vodka, a color-changing...