Are You Willing To Change Your Marketing?

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Reading Time: 2 minutes

21 Jul, 2020
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Kirby Hasseman
change your marketing strategy

I pride myself on creating content.  At Hasseman Marketing, we create podcasts, videos and blogs, and if you are ready this, you probably know this.  In addition to enjoying the process, this content drives traffic to our website.  That’s all good, right?

Well this week, Eric Dingler did an SEO audit of our website and found something interesting.  (Yes we not only do website design, but can provide this sort of service for your website too.  Learn more here).  You see, some of my blogs are marketing related.  These posts are specific to our field of expertise.  I might talk about helping your team maintain culture and productivity with a “Work From Home Kit” or we might give you 10 tips on creating better video.  These blogs not only help to drive traffic, but they improve our SEO score.

On the other hand, some of the content I write has more of a Personal Development feel.  These blog posts are designed to help you (and me) be more productive, chase goals and be more happy.  While these blogs are popular (and hopefully helpful), Eric’s assessment of our newly designed site tells us that they “confuse google” as to what Hasseman Marketing does!  Well that’s no good!

Would You Be Willing To Change Your Marketing?

The lesson here is simple.  It has been well documented that we are living in new and different times.  But are you taking a fresh look at your marketing tactics?  Just because one path you got you and your business here, does not mean it’s the best tactic to continue today.  Are you willing to take a long hard look?

For years, using trade shows and other in person events has been a great way to go to market.  But in 2020, that strategy is a tough on to implement.  Have you considered Replacing Your Events with Branded Merchandise?  This is the right time to have that conversation.

As for me, I am going to work to change too.  It doesn’t mean I will stop writing blog posts on why we need to stop being so angry!  I enjoy that style of post.  It helps me and I hope it helps you too.  But I will direct them to KirbyHasseman.com.  That is a site I created to promote my books and speaking (yes you can hire me to speak).  I will begin posting new blogs there very soon.  I am even planning to move some of my older blogs over there too.  This seems strange to me, but I am willing to do it if it helps me create better marketing for Hasseman Marketing.

So what are you willing to change in your marketing?  It might be time to take a look.  And when you are ready, we are here to help.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.