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Why Tracking Your Activity Matters

I had an "aha" moment this morning. Let me explain as I tell on myself a bit here. Last week I told my team that, since we were in unpredictable times, focusing only on sales was misguided. Sales goals are important, but they are what The 4 Disciplines of Execution...

We Can’t Use “Busy” As The Excuse Now

I saw a post on Facebook the other day that made me smile. It read "After years of wanting to thoroughly clean my house but lacking the time, now I discovered that wasn't the reason." It's funny because we can all relate. It's the idea of something we know we...

Brand Marketing Versus Direct Marketing

In the book "This is Marketing," Seth Godin covers a lot of very important topics that can help you become a better marketer and a better storyteller. You learn why you don't need everyone as a customer. As a matter of fact, you need to find a "minimum viable...