A Lesson From A Day of Sprint Calls

Nearly everyone has heard the saying “People buy from people they like, know and trust.”  It’s often repeated because it’s true.  But in the chase for sales and profit, even the best of us can lose sight of that.  It’s ironic really.  As we take our eyes off the ball of being human to chase the profit, we often lose both.

That being said, sales are still important.  And during these strange days, we need to think creatively to still go to market.  I have talked about that here before.  That is why we have created this 5 Day Marketing Course.  It’s free and you can sign up here.  We have also created a Weekly series called Hasseman U where we give our customers access to our best suppliers.  You can learn more about that (and sign up) here.

Thinking creatively about going to market is what led us to do a day of “Sprint Calls” too.

Everyone at Hasseman Marketing got on the phone to call and check in with our clients.  We spent 2 hours last Wednesday calling as many customers as we could.  And while anyone in business is always interested in sales, we took a bit of a different approach.  It was more of a mental health check-up.

We asked  a simple question “How are you holding up?”

And many of us were pleasantly surprised by the results.  You see, it turned out this was not a sales call.  This was a human check in.  It (hopefully) showed we cared.  Most of the time, as a salesperson, you can feel like you are interrupting, or a bother.  This did not feel like that at all.  As a matter of fact, many times we were on the phone for quite some time!

People are hungry right now for real human interaction.  Yes, we have Zoom meetings.  But how often do you dig below to the surface to really check in?  I know I am guilty of just checking off the box so I can get to the next thing on my To Do List.  But last week showed me that I need to take more time to be human.

I saw a shirt last week that stopped me.  It’s said HUMAN*Kind.  Be Both.  Let’s take that into business this week.  We might be able to do some good…and make some profit too.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.