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Hit It To Win It…Brand Experience

One of the things I love about Promotional Products is that they affect human behavior. If you want people to work safer, come to your store, visit your website or sign up for a trial...a promo product will consistently drive behavior. This is...

The 80/20 Rule In Sales

In a recent podcast with Roger Burnett, I mentioned the 80/20 rule of sales. I was referencing a great book from Todd Duncan called High Trust Selling. After that conversation with Roger, I got a question from Mendy Klein: "In 80 20 in...

3 Reasons I Love Friday

You probably hear it from someone every week. "TGIF! Thank God It's Friday." It seems we have an entire culture full of people that are "living for the weekend." And though I understand that every one needs leisure time, for the most part this is nuts. As Gary...