Hit It To Win It…Brand Experience

One of the things I love about Promotional Products is that they affect human behavior.  If you want people to work safer, come to your store, visit your website or sign up for a trial…a promo product will consistently drive behavior.   This is not the first time I have said this…I talk about it here. But how do you take SWAG up a notch?  Add a Brand Experience to the event!  This takes the power of promo and makes it fun and emotional!  There are many ways to do this.  Recently, I partnered with Jeff Colley and Imagen Brands in order to create a “Hit It To Win It” contest at a local Golf Outing.  (I talked about this event a bit here where I found the cooler I didn’t know I needed!).  So what did this look like?  How do you make it happen?  Watch this fun video to see it in action. As you can see, you can have a lot of fun with a Brand Experience like this one.  One of my favorite comments from the day was, “I have done around 100 golf outings, and I have never seen anything like this!”  This was music to my ears.  This is the kind of impact you want to make at your event. I want to give a quick shout out to Danny Rosin from Brand Fuel for making me start thing of events and Brand Experiences in this way.  The fact is, we have a chance to make a difference at our events or in our organizations if we just start to think differently (and bigger) about how to make it happen!  Thanks Danny! So what does your Brand Experience look like?  How can you take your event to the next level?  What fun stunt can you create at your next company function?  Get your wheels turning…and let’s make some fun! If you want to make sure you never miss an update, sign up for our VIP newsletter here.  But if you want to get shopping for ideas for your next Brand Experience, head to our site now. 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.