Clear Is Kind…And Effective

clear is kind

I received a call a few weeks ago from a person looking for advice.  They were trying to figure out the best way to communicate a delicate issue.  It was important to get the message across, but they were concerned they might be overstepping their bounds.  Should they talk to another colleague to help?  Should they be subtle?  Should they try and find a clever way to have the person “find out” the information?

My advice was simple.  Don’t be creative.  But clear.  Get in front of the person and talk to them directly about the issue.

As speaker and author Brene Brown would say, “Clear is kind.”

In this world of (seemingly) unlimited communication options, the choice can be overwhelming.  Should I send an email?  Should I text?  Maybe I could message them on Facebook.  Just like in the grocery store, when there are too many options, we often make no choice at all.  So in a world where there are more communication tools than ever before, clear communication can often be missing.

The message is clear.  If you want to have a real relationship, clear communication is critical.  It’s why there are some many advantages to “seeing the people” in sales or starting a business.  When you can actually speak directly to your customer, and see their real reaction, it is powerful.

Additionally, I am a believer in being clear with your ask.  Gary Vaynerchuk talks about this in his book Jab, Jab, Jab, Right Hook.  In this book, the Right Hook, was the ask.  If you are going to sell…sell.  Don’t try to make it look like you are not.  The prospect or customer will see through it.  If are trying to give value…just do that.  Don’t mix the message.

If you want to give.  Give.

If you want to sell.  Just ask.

Remember.  Clear is Kind.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.