Hasseman Marketing MasterClass…Not Just A Zoom Meeting

On Thursday October 15th, Hasseman Marketing is hosting our first ever online marketing conference (register here).  We are super excited about the event.  We even wrote about 5 reasons you (and your team) should attend.  But I think people are struggling to picture what the event will look like.  Let me assure you, the MasterClass is not just another Zoom meeting.

In order to explain, I created this short video to go over what to expect.

The event starts at 2pm, but we are recommending everyone start to log in around 1:45.

We are asking this for a few reasons.  First, we have all had that experience of trying to log into a new software for the first time.  It can be confusing, and waiting until the last minute causes stress.  We will also use that time to make announcements, talk about the flow of the day, and give attendees the chance to introduce themselves via the chat!

The program will begin at 2pm and we will welcome Bill Petrie to the stage.  Bill is a great speaker and we are blessed to have him join us.  He will be talking about how to make real connections in a virtual world.  Bill (and his partner Kelsey) just launched a new company called brandivate during this pandemic…and they did it right.  (I even wrote about it here).  Bill will talk about that experience…and more.

At 2:30 we head into Breakout sessions.

During the breakout sessions, you will have several different topics to choose from.  You will click on the sessions button on the left and see the options…and then enter the room.  These will be quick topics with people living in that space designed to bring you real value.   Oh…and at 2:50 we built in a 10 minute break!

At 3pm we are back on the Main Stage

Bobby Lehew is one of the most thoughtful content creators in the marketing industry and an amazing storyteller.  Bobby has graciously agreed to join us to talk about how to tell your story more effectively.  This will be a session you do not want to miss.

What About The Trade Show Floor?

One thing we heard from our customers when we started to plan this event was “we want to see suppliers.”  Our Customer Appreciation event features some of our favorite supplier partners each year.  And our customers have learned to use that as a tool for planning for next year.  Don’t worry.  We listened.  We have an “Expo Area” built into the platform so you can go into vendor booths just like an in person trade show.

As you can see, we have a lot planned for this day and we are fired up to share it with you.  Please join us.  If you have not yet registered, there is still time.  Please head here to get signed up for a great day.  Oh…and if you have to plan any virtual meetings then you should check out the platform we are using.  It’s called Hopin and I think you will enjoy it.

So as I hope you can see, this is not just another Zoom meeting.  We want this to be a fast paced, full day that will help springboard you into a strong finish to 2020 (and beyond).

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.