Helping Financial Institutions Grow
Acquire Customers
Engage Customers
Keep Customers
Helping Community Banks & Credit Unions Grow With Clarity, Consistency & Marketing Joy
Community banks and credit unions today are in a squeeze. You’re expected to drive growth, modernize your marketing, support HR, and show up in the community… all with a tiny team and limited time.
Let us help grow your bank or credit union with clear marketing, digital systems, and branded merch. Built for community financial institutions.
Get The Financial Institution Marketing Playbook
Get The Essential Branded Merch Checklist for Banks & Credit Unions
Financial Institution Growth Packages
Three Levels of Support
Tier 1
Branded Merch Partner
FREE
(with minimum annual merch commitment)
What You Get:
-
Quarterly Spec Pack (1–3 Free Logoed Items)
-
Annual Merch Calendar for Financial Institutions
-
Quarterly Merch Planning Call (15 Minutes)
-
Branch Consistency Checklist
-
Access to Pre‑Built Merch Bundles
-
Monthly “Bank Merch Spotlight” Email
-
Event Kit Planner PDF
-
Optional QR Card Template Access
Tier 2
Financial Marketing Accelerator
$3,000 / month
What You Get:
-
Quarterly TARGET Marketing Plan
-
Monthly Strategy Call
-
CRM Access
-
Done-For-You Automation Suite
-
QR Campaign System
-
Monthly Content Support
-
Branch Experience Guidance
-
Reporting Dashboard Setup
- Priority Merch Concierge Support
- Recruiting & Culture Messaging Support
- Community Engagement Toolkit Access
- Quarterly Optimization of Systems & Automations
Tier 3
TARGET 360 for Financial Institutions
$12,000/yearly + Tier 2 monthly fee
What You Get:
-
Full-Day TARGET 360 Leadership Alignment Workshop
-
Quarterly On-Site Leadership Sessions
- Culture Messaging System
-
Recruiting Conversion System
-
Internal Communications Templates
-
Annual Branch Experience Audit
-
Community Presence Integration
- Branch Manager Leadership Toolkit
- Expanded Monthly Leadership + Marketing Training Calls
- Annual Strategic Planning Package
- VIP Access to All Tools, Playbooks & Templates

Kirby Hasseman
Financial Services Industry Specialist
Kirby is Here To Help.
At Hasseman Marketing, Kirby Hasseman, is our specialist in Marketing for Financial Services organizations.
Acquire New Customers
Engage with Your Customers
Keep Your Customers
You’re in Good company.
We’ve successfully helped many other organizations in the Financial Services industry.
Helpful Articles From Our Blog
5 Branded Products To Reach Coffee Drinkers
Recent data shows that 54% of Americans drink coffee every day. That's a big number. In addition, their average consumption is around 3 8 ounce cups per day. Therefore, American coffee drinkers consume around 382 millions cups of joe per day. Where some see big...
Hasseman named as PPB Rising Star
Kirby Hasseman, the owner of Hasseman Marketing, was recently named one of 10 "Rising Stars" in the Promotional Products Industry. Hasseman received recognition at a reception in Nashville at the opening of the PPAI North American Leadership Conference. Since PPB...
Warning…Production Times Might Not Be What They Appear!
We get one particular question all the time when it comes to branded merchandise. "How long will it take for me to get my (fill in the blank)?" It's a great question. It's one that you should ask...and it's tough to answer. So many times, the answer is "It...




