Lessons from Delivering Marketing Joy Episode 481…Shawn Anthony Talks Podcasting

Delivering Marketing Joy is an award-winning interview show that helps marketers level up.  Each week, Kirby Hasseman interviews the best and brightest minds in marketing to help you level up.

In this episode, we are joined by Shawn Anthony, the founder of Pod Pro Max and the host of the “School’s Out, Now What?” podcast. Shawn discovered the world of podcasting during a drive and was instantly captivated. He felt he had a unique voice and perspective that he could share with the world, and thus, his journey into podcasting began. This article will delve into Shawn’s story, the power of podcasting for brand growth, advice for starting a podcast, and common mistakes in podcasting and how to fix them.

Shawn’s story is one of success, guilt, and a desire to connect with others. He found success in his corporate career but felt disconnected from his friends who were still figuring out their paths. This guilt, coupled with his realization that he could use his voice to share his background and experiences, led to the birth of the “School’s Out, Now What?” podcast. The podcast resonates with many as it explores the journey after formal education ends, a topic that many can relate to.

The Story Behind “School’s Out, Now What?”

Shawn Anthony’s journey into podcasting began with a sense of guilt. Despite his success in the corporate world, he felt disconnected from his friends who were still trying to figure out their careers. He felt the need to share his experiences and background, and thus, the “School’s Out, Now What?” podcast was born. The podcast resonated with many people, as it tackled the often daunting question of what to do after school ends.

Shawn’s story is a testament to the power of using one’s voice to connect with others. His podcast is not just about his personal journey, but also about the shared experiences of many who are trying to navigate their careers. The success of “School’s Out, Now What?” is a testament to the power of relatable content and the importance of using one’s unique voice and perspective.

The Power of Podcasting for Brand Growth

Podcasting offers a unique platform for individuals to create their own narrative and be the storyteller. This is a powerful way to grow a brand, as it allows the individual to be in charge of their own life and talk about various topics that resonate with them. Podcasting can be used to share courses, hobbies, world events, and more, making it a versatile platform for brand growth.

Shawn encourages everyone, regardless of their category or industry, to start a podcast or be on one. The power of podcasting lies in its ability to reach a wide audience and create a personal connection with listeners. It’s a platform where you can share your story, your insights, and your passions, and in doing so, grow your brand.

Advice for Starting a Podcast

For those considering starting a podcast, Shawn offers some practical advice. He recommends launching with at least three episodes to create a binge-listening experience for listeners. The first episode should introduce the host and share their journey to podcasting. The second episode should explain the structure and format of the show, and the third episode should deliver on the promises made in the second episode.

Consistency is key in podcasting. Shawn recommends releasing episodes once a week to keep listeners engaged and coming back for more. It’s important to deliver on the promises made in the episodes and to maintain a consistent release schedule to build trust and loyalty with the audience.

Mistakes in Podcasting and How to Fix Them

Despite the many benefits of podcasting, there are common mistakes that organizations and individuals make. One such mistake is forgetting their own character and personality. Podcasts should embrace the unique personalities of their hosts, as this is what makes them relatable and engaging to listeners. Another common mistake is focusing too much on teaching rather than having a general conversation. Podcasts should prioritize conversation over a handbook approach to keep listeners engaged.

Legal concerns can also hinder authenticity and personality in podcasts. It’s important to be aware of legal considerations, but they should not overshadow the authenticity and personality of the podcast. By embracing their unique personalities, prioritizing conversation, and not letting legal concerns hinder authenticity, organizations, and individuals can create engaging and successful podcasts.


Shawn Anthony’s journey into podcasting is a testament to the power of using one’s voice to connect with others and grow a brand. His advice on starting a podcast and avoiding common mistakes offers valuable insights for anyone considering entering the world of podcasting. For more information about Shawn and his company, visit schoolsovernow.com and pprommax.com.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.