TARGET for Talent™
How to Attract, Hire & Keep Great People
About the Book
TARGET for Talent is the companion book to Hit the TARGET, focused entirely on solving one of the biggest challenges in business today — finding and keeping great employees.
It teaches leaders how to treat hiring like marketing, build a pipeline of people (not just job postings), and create a culture people don’t want to leave.
Just like Hit the TARGET, this book led to a full implementation system inside the TARGET 360™ Framework.
The TARGET Hiring Framework (Simplified)
The same six letters — applied to talent instead of customers.
| Letter | Focus | What It Means for Talent |
|---|---|---|
| T — Target | Know who you’re looking for | Define your perfect team member before you start hiring. |
| A — Attract | Build awareness & interest | Don’t hire only when you’re desperate. Build a talent bench. |
| R — Reach | Tell your story | Show the world what it’s like to work for you — consistently. |
| G — Go Get It! | Hire with purpose | Clear job posts, human interviews, fast communication. |
| E — Enthusiasm | Keep great people | Onboarding, recognition, celebrations, referrals. |
| T — Track | Measure what matters | Applications, interviews, retention, referrals — tracked like sales. |
This system turns hiring from a panic-driven process into a proactive strategy.
Get the TARGET for Talent Book — Free
To help you start building a better team, we’re giving away the book for free.
You’ll receive:
Full Digital Book (PDF/ebook)
The Onboarding Blueprint
Who Is This For?
TARGET for Talent is built for:
Small businesses and growing teams
HR professionals and hiring managers
Leaders tired of turnover and “no one wants to work anymore” thinking
Anyone who knows great people are the foundation of great businesses
Key Ideas from the Book
“You’re not hiring a position — you’re hiring a person.”
“You can’t hire who you can’t reach. And you can’t reach them if they don’t know you exist.”
“Culture isn’t built with perks. It’s built in moments when people feel seen.”
“You don’t need more motivation.
You need a plan.”
Start today — get the Hit the TARGET Bundle and build yours.
Ready to Go Bigger?
If you want to implement the TARGET system across both customers and employees, explore:
Better people. Better culture. Better business.
Start today — download the free book and build your Talent TARGET plan.