The Best Sales Strategy

I stopped in the office of a friend the other day to talk to him about the latest and greatest offerings we have.

It was a sales call…and it was unannounced.  I had hoped to “pop in” and chat with him quickly before moving on with the rest of my day.

But when I walked in I could tell his energy was pretty low.  His eyes looked tired.  So I asked him what was going on.  He proceeded to talk to me about some tough things that were going on in his personal life.  The more I listened, the more I realized that he did not need for me to solve anything.  I just needed to listen.  So we just talked.   During the half hour conversation, I tried to offer some words of encouragement, but mostly I just was a person to talk to.  Then we discussed getting together later for a coffee or a beer.   I left without trying to sell him anything.

Sometimes as a salesperson or an entrepreneur, we can get caught up in chasing our goals and trying to create the life of our dreams.  It’s a noble pursuit.  But sometimes the best thing we can do to create the life you want is to just “be human.” Take a moment.  Take a breath.  Listen.  Be a friend.

Sometimes that’s the best sales strategy of all.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.