Change Your Thermostat

hasseman marketing thermostatIt’s a great time of year to adjust the thermostat. One of my favorite concepts I have heard recently has to do with a thermostat.  It seems appropriate now as the temperatures fall in Ohio…but it’s not THAT kind of thermostat.  It’s a personal thermostat. Ed Mylett says that each of us has a personal thermostat.  It is set to a certain “temperature” that is determined by what we think we are worth.  So if we think we deserve a 75 degree life, we tend to keep our thermostat set at 75 degrees.  The good news is, if we fall on hard times (and our temperature drops) we will work hard to get that temperature back up.  The bad news is, if things start going really good (and the heat starts to rise), we will likely start to cool things down.  This is when we find ourselves outside of our comfort zone…we naturally want to get back there. So how do we “fix our thermostat?”  Mylett says there are two ways.   Change Who You Hang Around With:  Jim Rohn said that you are the average of the 5 people you spend the most time with.  It’s true.  So if you want to increase your thermostat in life, spend time with those that are at a higher temperature.  If you are regularly with 100 degree people, you will find yourself being more comfortable raising your heat. Change Your Actions:  I love this one because it’s totally in your control.  You just have to get over the voice in your own head.  So if you normally think 10 sales calls is the max you can do in a day, make it a goal to do 100.  Maybe that seems absurd.  But if you can increase your activity level and show yourself you can do it, it can help you tell yourself a new story.  If you continually do things that people at a higher temperature do, you will soon see your thermostat begin to change. So what is the area in your life that you want to change the thermostat?  Where do you want to change?  Start looking at the people in these areas that you can spend time with and the actions you can take to push you to the next level.   Now is a great time to join thousands of people that are looking to increase the setting on their thermostat!  Join our VIP newsletter here.  We send one email per week to give you all of the content we create in once place.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.