The Best Sales Strategy

I stopped in the office of a friend the other day to talk to him about the latest and greatest offerings we have.

It was a sales call…and it was unannounced.  I had hoped to “pop in” and chat with him quickly before moving on with the rest of my day.

But when I walked in I could tell his energy was pretty low.  His eyes looked tired.  So I asked him what was going on.  He proceeded to talk to me about some tough things that were going on in his personal life.  The more I listened, the more I realized that he did not need for me to solve anything.  I just needed to listen.  So we just talked.   During the half hour conversation, I tried to offer some words of encouragement, but mostly I just was a person to talk to.  Then we discussed getting together later for a coffee or a beer.   I left without trying to sell him anything.

Sometimes as a salesperson or an entrepreneur, we can get caught up in chasing our goals and trying to create the life of our dreams.  It’s a noble pursuit.  But sometimes the best thing we can do to create the life you want is to just “be human.” Take a moment.  Take a breath.  Listen.  Be a friend.

Sometimes that’s the best sales strategy of all.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.