Growing a business is exciting. But growth also brings questions that better processes alone can’t answer.
Does your team understand what you’re working toward? Is your leadership helping people move forward—or becoming a bottleneck? And are you building a company culture that can support what comes next?
On episode 620 of Delivering Marketing Joy, I sit down with Behrad Bayanpour to explore leadership, shared outcomes, and building company culture before rapid growth hits.
Watch Delivering Marketing Joy episode 620 with Behrad Bayanpour below.
What We Explore in This Episode
Using his experience at Powerpay as a starting point, I ask Behrad about recognizing when a successful business needs a different approach to leadership.
Our conversation explores several questions business owners and team leaders will recognize:
- How do you spot the signs that the structure that got you here needs to change?
- What’s the difference between improving processes and aligning people around shared outcomes?
- What does it look like to build culture intentionally before growth puts it to the test?
- Where should a leader start when the team seems to be pulling in different directions?
If you’re leading a growing business, these are useful questions to bring to your next leadership meeting. Take a few minutes to watch the episode and consider which one deserves your attention first.
Get Your Marketing Moving in the Same Direction
That question of alignment is worth asking about your marketing, too. Are your physical and digital efforts supporting each other? Is your message consistent? Do customers have a clear next step?
Our Visibility Roadmap audits your physical and digital marketing, identifies gaps, and shows you how to address them—with or without our help implementing the plan.
