Any business owner will tell you, we get “hit up” for donations, sponsorships, and fundraisers on a daily basis.
It’s not a complaint…just a fact.
As a matter of fact, I take pride in the impact our company gets to make on our community. But I will say, sometimes it is easy to get overwhelmed. And when that happens, it is even easier to delete the emails, throw away the letters, or ignore the brochures.
The other day though, a friend of ours stopped by the office to discuss a school fundraiser with my wife. She brought the literature herself. She kindly explained it. She asked if we wanted to participate. So we did.
If you are in sales, you should. In this day and age of technology and speed, it is really easy to send an email to ask for the sale. You can send a letter to explain your USP. You can post your cause to Facebook and hope that people will come running. But if you really want to be effective, face to face is still a great way to sell.
As one of my early sales trainers told me…see the people!