Where Do I Put That Energy?

where do I put that energy

I really enjoy creating.  It most often takes the form of some kind of content.  We do video, podcasts and blogs that we hope will provide value, and then promote what we are trying to do.  It’s my version of art.  It’s what I create.

Recently, however, I took a short break.  I spent September traveling a lot, and I decided to “give myself” a break from this blog.  I still created videos (you can find those here on my Youtube channel) but I decided to take a breath on writing.  I even took a break from the He Said She Said podcast (we came back yesterday).  The idea was to refresh, re-energize and re-focus.  This was my mental vacation…and that makes sense, right?

This break was good…for a short time.  After that, I noticed a few things I did not expect.

Creating Is a Muscle

When you set out to write a blog nearly every day, a huge concern is that you are going to run out of ideas.  I was certainly concerned with that.  That is why, when I start on a goal like this, I like to have a few topics or blogs done.  It gives me a “head start.”  But what I found was almost the opposite.  The more you create, the more your brain sees ideas for content all around you.  You see a lesson in your interaction with your kids, or your team, or the cable company.  Ideas for content are suddenly everywhere.  Creating becomes a muscle that you can strengthen.  Rather than running out of energy or ideas, you suddenly find yourself with more.

And just like a muscle, when you take TOO long of a break, the muscle gets weaker.  Your brain gets a bit lazier.  It misses those signals.  Sure, you pick up on the big moments, but you miss the day to day.  The fallacy is that you will run out of ideas.  The truth is, the more you create, the stronger you get.

Where Do I Put That Energy?

The other thing I found out about myself is the act of creating is actually cathartic for me.  This is where I take the time to push out value and good in the world (often first thing in the morning).  The activity of writing (or editing or whatever) helps to frame my mind in a positive and productive way for the rest of my day.  When I don’t do that, I have this pent of energy that needs released.  And recently, I feel like I am releasing it in the form of complaining.  I am still editorializing on projects, activities, elections and more.  I am just doing it in a more negative and less productive way.  I talk about why we all need to STOP complaining immediately here. 

It’s time to be more intentional of where I put that energy.  Without that, the energy will come out in other ways that might not serve me as well.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.