It’s funny. So many of us said something like, “If we can just get through 2020, everything will be okay.” And of course, as we look back at the tumultuous year that was 2021, we understand that watching the ball drop on New Year’s Eve is not a solution. 2020 was a tough year, to be sure. There were plenty of lessons to learn. We actually wrote a blog about a few of those lessons here. So to put a bow on 2021, we wanted to do our Hasseman Marketing Year In Review…through our content!
The Supply Chain Challenges
You are probably tired of hearing about challenges with the supply chain. I get it. We have been talking about them since back in April. We even wrote this blog back in July saying that organizations should order their holiday gifts then. This is not an “I told you so” moment. It’s just an acknowledgment that the challenges are real. And the lesson here is that these challenges will not “fix themselves” on December 25th. If you are responsible for purchasing branded merchandise in 2022, you will see the same challenges. Here are the 6 things we said you could do to help…it will be important that you stick to that plan moving forward.
It’s Time To Invest
No, I am not talking about throwing money at crypto. This is about investing in you and your organization. One simple way to invest if you is to read (or listen to books). Here are my 10 favorite books I read in 2021. Dig in there. If none of those tickle your fancy, we created a list of 29 game-changing business books as well. And what about investing in your marketing? That is what we do, after all! So we created the HMC Marketing Pyramid. It’s a tool that will help you decide where you need to invest your marketing dollars (and efforts) first.
Finally, we want to help you with your goals for 2022. So we have created this FREE course on how to create goals that help you move the needle in your business and your life. Sign up here and we will email you the course at no charge.
New Team Members
Another theme I see when I look back at 2021 is the addition of new team members and services. Katlyn took a promotion, Skylar joined the team and we even welcomed Dustin Haywood back! These new additions allow us to offer new and better services and continues to make HMC a fun place to work! Our most recent addition, Briar (helping to keep the print room rocking) is keeping that tradition rolling!
2021 has certainly been a year of change. And isn’t that what they say the one constant of life is? Through all of that, we want to continue to provide you with value. Whether we are writing about how to market without Facebook, or even how our Haters Help Us, the goal is to help lift you and your organization up! So thank you for taking this journey with us! We are excited to work with you and we can’t wait to see what 2022 has to offer.
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