If you’ve used AI to help with your marketing, you may have run into this frustration: you spend time explaining the project, the audience, and the goal. Then the next conversation starts, and you’re explaining it all again.
That raises a bigger question. What would change if AI could carry that context forward and help move the work toward a clear outcome?
On episode 623 of Delivering Marketing Joy, I sit down with Artem Koren to explore the evolution of AI for marketing teams—from tools that assist with individual tasks to systems designed to work toward a goal.
Watch the full conversation below:
What We Explore in This Episode
For marketers and business owners, the useful question is what AI can help your team accomplish. In this conversation, I ask Artem about four areas:
- Helping with work versus doing work. What separates an AI assistant from AI designed to carry out a workflow, and why does that distinction matter for marketing and communications teams?
- Keeping the context. What becomes possible when AI can connect information across meetings, documents, and projects? We explore the day-to-day implications for teams tired of repeating the same background.
- Moving from prompts to goals. What might it look like to give AI an outcome to work toward? I ask how close that approach is to being practical for small and mid-sized businesses.
- Finding a useful starting point. Where can a busy team begin reducing repetitive knowledge work while preserving the thinking and creativity that make its work valuable?
As you watch, consider one process your team repeats every week. Where does the time go: gathering information, explaining the background, or moving the next step forward? That’s a useful question to bring to your next team conversation.
Give Your Marketing a Clear Direction
Clear goals matter for your marketing, too. Are your physical and digital efforts supporting each other? Does your message connect with the people you want to reach?
Our Visibility Roadmap audits your physical and digital marketing, identifies gaps, and shows you how to address them—with or without our help implementing the plan.
