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The Best Sales Strategy

The Best Sales Strategy

I stopped in the office of a friend the other day to talk to him about the latest and greatest offerings we have. It was a sales call...and it was unannounced.  I had hoped to "pop in" and chat with him quickly before moving on with the rest of my day. But when I...

Change Your Thermostat

Change Your Thermostat

It's a great time of year to adjust the thermostat. One of my favorite concepts I have heard recently has to do with a thermostat.  It seems appropriate now as the temperatures fall in Ohio...but it's not THAT kind of thermostat.  It's a personal...

It's Not Up To "They"

It's Not Up To "They"

 I was talking to an employee of a local retail establishment several years ago.  She was a nice woman, and she had some fairly strong opinions about how a local festival event should be run.  She was singing a normal refrain in these types of...

Delivering Marketing Joy

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