Kirby Hasseman Releases New Book “Hit The TARGET”

At Hasseman Marketing we are so excited to announce that Kirby Hasseman is releasing his new book “Hit The TARGET.”  The new book, which is a parable, is based on the TARGET marketing framework that we teach our clients in order to market their organization better.

“I am so excited about this new book,” says Kirby Hasseman, CEO of Hasseman Marketing.  “I have never written a book like this and I hope it will make our TARGET marketing framework relatable to everyone.”

The new book is about Michael Mark. Michael’s life is in shambles. His wife died in a tragic car accident, and his business is falling apart. Michael gets a call from the bank and learns that he is about to lose his family home…and he has 3 weeks to save it.  Michael meets Charles and begins to learn to take control of his life. Charles teaches Michael about the TARGET marketing framework in order to help him turn his business (and his fortunes around).  While the lessons are powerful, will Michael be able to turn his business around in time to save his home? Will he be able to Hit the target?

Hit The TARGET is available on Amazon here.  And you can learn more about the book, and get plenty of additional value at

Kirby Hasseman is the author of several other books including Delivering Marketing Joy, Fan of Happy, and the Give First Economy.  In addition, he is the CEO of Hasseman Marketing.  Hasseman Marketing is a full-service marketing agency in Coshocton, Ohio.  Learn more about Hasseman Marketing at

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.