TARGET Marketing Framework

Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its TARGET audience and how it positions itself as the go-to solution for the audience’s needs. You don’t want to target everyone.  It works to reach exactly the right type of person. Your customer.  That is why we at Hasseman Marketing have created this TARGET Marketing Framework.

Let’s talk about what TARGET stands for…and how you can implement it in your business.

T-Stands For Target

When working with clients, so many of them are stumped by the question, “Who is your perfect customer?”  Many of them are even a bit annoyed.  They will tell me that everyone is their customer.  To that, I always say “If everyone is your customer, no one is your customer.”  You just can’t market to everyone.  You don’t have the budget.  Spending the time to target that ideal customer can help you create a marketing message that reaches them…right where they are!

A-Is for Attract

The next step is to build your audience.  While many people understand that this means social media, they lose sight of building the list that they own.  Now is a great time to start to develop assets (like a lead magnet) that will help you start to build a list that you don’t rent…you own.

R-Is for Reach

Now is the time to expand your Reach.  Now that you have a way to collect information, it’s time to promote and create content across all of the platforms that your ideal customer likes.  Make sure you are not JUST selling.  Too many businesses create “content” that is just advertising.  Create content that provides value.  When you do that, you can create more content…and it will help to grow your reach.

G-Is for Go Get it!

Now it’s time to sell.  It’s time to “Go Get it!”  So many entrepreneurs and marketers leave money on the table because they are wishy-washy and don’t ask for a sale.  When you are providing value, just do that. But when it’s time to sell…go get it!

E-Is for Enthusiasm

Okay, so you have customers.  Now it’s time to build a brand.  It’s time to create enthusiasm for the brand.  Your organization can do this by creating an experience that dazzles the customer.  And one way to dazzle your customers is to show appreciation.  This is the perfect time to grow with your customers…and create a tribe that is loyal to your brand.

T-Is for Track

At this point, you have a lot of activity.  But what is working?  Now is the time to create a scoreboard in order to track the activities…and the results.

So there you have it.  These are the basic guidelines for the TARGET Marketing playbook.  Do you want the TARGET Marketing Playbook?  You can get that for FREE here.

And if you want to dig deeper still, please attend our latest webinar on the TARGET Marketing Playbook coming up on Thursday, May 4th at 2 pm.  Please click here to register!  We can’t wait to see you there!

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.