When you represent a well-known company, you have a recognizable name behind you. But other people in your market may have that same name behind them, too.
So why should someone choose you?
On episode 622 of Delivering Marketing Joy, I sit down with State Farm agent Sarah Wickerham to explore personal branding, intentional relationship building, and combining branded merch with digital tools.
Sarah is also managing a team, running a business, and raising six kids. That adds another question to the conversation: How do you make time for the relationships that matter when life is already full?
Watch my conversation with Sarah here:
What We Explore in This Episode
If you are an agent, a sales rep, or a business owner selling under a larger brand, these are questions worth asking about your own marketing, too.
- Building a personal brand: How do you stand out when other agents represent the same company? I ask Sarah how she thinks about giving people a reason to choose her specifically.
- Connecting physical and digital marketing: Sarah uses branded merch, digital tools, and relationship building in her business. We explore how she thinks about combining those efforts and what is working best for her right now.
- Making relationships intentional: With a team to lead and six kids to raise, consistency is a practical challenge. I ask what intentional relationship building looks like in a full life.
- Giving people a reason to choose you: What is the most important thing an agent or rep can do to become someone’s first choice? That is the question we bring the conversation back to.
As you watch, consider your own answer: Beyond the company name on your business card, what do you want people to remember about working with you?
Connect Your Marketing Around the People You Serve
That question belongs in your marketing plan, too. Are your branded merch and digital efforts reinforcing the same message? Are they helping the right people understand why they should choose you?
Our Visibility Roadmap audits your physical and digital marketing, identifies gaps, and shows you how to address them—with or without our help implementing the plan.
