Weekly Word – Value

Each week Kirby will dig into a word that will help in personal development, sales, and growth.  The weekly word is designed to be short and sweet, and provide a quick lesson that will help you grow each week.  The Hasseman Marketing weekly word this week is VALUE.  Maybe you’ve heard Kirby talk about this before, but he believes we live in the give first economy.  What does give first economy mean, you say?  In this video Kirby explains that give first economy means the people who provide VALUE, give first, these people will succeed long term. What that means is that you have to be willing to provide VALUE. A great example of this is a person who has been providing VALUE for a long time and has pivoted to sell different things.  Someone who does this is Gary Vaynerchuk.  Gary Vaynerchuk, is an American entrepreneur, four-time New York Times bestselling author, speaker and internet personality.  Gary is the CEO of Vayner Media, he started Wine Library TV.  His entire career he has provided content and VALUE upfront.  Gary has done this in a way where he has not asked for anything in return.  He has just done the Ask Gary V Show where he has provided VALUE to entrepreneurs.  He has given insight into his life in the Daily V.  Gary has done all of this without asking for anything in return.  Well…Now…he has launched his own shoe line.  Kirby informs us that this shoe line is sold out!!!  It’s amazing to Kirby that an entrepreneur, who has nothing to do with the footwear industry, has sold out a footwear line. Why is this you wonder?  Kirby explains to us it is because Gary has provided us with so much VALUE that when he finally did “take the swing” everyone wanted to support him.  Gary brought everyone in because he has given VALUE Want to keep up all the time?  Make sure to join our VIP List!  Our VIP’s get an email with the latest content…and other special offers as well.  Join here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.