What Seth Godin Taught Me About Blogging

 Several years ago at the PPAI Expo in Las Vegas, Seth Godin was the keynote speaker.  He was thoughtful and terrific.  In addition, after the keynote, Seth was gracious enough to do a question and answer session with a smaller group and I got to be a part of it.   During that smaller session, Dale Denham from Geiger asked him about his legendary blog that he famously writes for every day.  Point blank Dale asked him, “How do you write every day?”   Without missing a beat, Seth said, “How do you talk everyday?” We all laughed, but the point was made.  You can do nearly anything every single day…if you really want to do it. I thought of that exchange when I started writing this blog.  On May 31st I wrote the first one and thought, “I am going to write one every day for a month.”  It wasn’t easy.  But that first month went fast.  So did the second month.  The effort was not that bad…and the results were fun to track. But recently it’s become tougher.  My schedule has filled up.  The season is busier.  We are lower on staff.  We have a huge new project (to be announced here soon).  These are most often the times (for me) when I ask “Is it worth it?  Does anyone really care?” Enter another lesson from Seth.  I read his blog regularly.  And this week, this one hit me.  This post, about daily blogging, talks about the habit and the value in it.  He says that most people that start the habit of daily blogging are happy they did it…if they stick with it.  What does this mean to you?   I think it means that if you have something you want to do, you can.  Whether it’s a fitness goal, a sales goal, a goal to meditate or blog…you can do it.  It just takes the discipline to block out the voices that tell you that you can’t…and to keep hitting “publish.” P.S.  I am really excited that next Wednesday Seth Godin will be a guest on Delivering Marketing Joy!  He will be talking about many topics, including his new book!  Please check it out and help me spread the word! Make sure you never miss a daily update.  Sign up here to become our VIP!

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.