3 Ways To Become a Beacon Of Joy

It’s becoming a bit overwhelming, isn’t it?  Studies have said that 89% of what you see in the world is negative, and right now that seems really low.  Between COVID-19, Racial injustice, arguments online, and an Election Year, the level of negativity is off the charts.  As a culture, we seem to be drowning in it.  It makes giving out joy even more important than ever before.

Why Joy Is More Important Than Ever

In my book “The Give First Economy” I pointed out that the strategy of giving out joy was solid because it helped you stand out.  If nearly 90% of what you (and your customers) see in the world is negative, then you can stand out by pushing out good vibes.  This is still a powerful marketing strategy, in my opinion.  In today’s world, however, it’s not enough.  There is just so much heaviness, and anxiety, and worry, and hate surrounding us, pushing out joy can become more than that.

3 ways to become a Beacon of Joy.

Much like sailors lost in a rough sea, many of our friends and customers are struggling.  They are fighting to keep their lives and their mental health on track.  It can seem overwhelming.  We need something to help keep us on track.  We can act as that lighthouse in the storm for the people in our life.  Here are 3 ways to be that Beacon of Joy for others.

Seek Out Joy

As I mentioned, our culture is drowning in the negative.  While there are still stories of hope, you have be intentional to look for them.  Make it a habit to look for joyful messages to start your day.  Meditate on things you are grateful for.  Spend time each day actively looking for the good in your life.  The fact is, you will not be able to push out anything joyful if your brain is full of anger.  You need to take care of yourself first.  Spend some time each day to find something that brings you joy in the world.  It’s there.  But sometimes, you really do have to seek out joy.

Point Out Joy

When you see something, say something!  There are people in every community doing good.  Unfortunately, these people are often not lauded for their efforts.  Be one of the people that shines a light on those joyful souls.  Spend a moment (and sometimes that is all it takes) to say “thank you” to those that are working to create joy.  In addition, be their cheerleader.  Point out the good they are doing…even when it has nothing to do with you.  Help them spread their message of good by pointing out the joy you see in the world.

Give Out Joy

If the world needs to see more joy, it’s time for you to be the light.  Each of us has the opportunity to be a reason someone smiles today.  Most, unfortunately, are not willing to do the work.  You can be the beacon by looking for ways to breathe joy into people’s lives.  You might do this be simply being kind.  Or you might create videos or a podcast that meets people where they are.  Despited the challenges facing the world today, there are so many tools that allow us to push out our message…if we choose to do it.

Today…choose to do it.  Be a beacon of joy today.  The world needs it.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.