3 Ways To Get More From The Big Event

hasseman marketing event  Tell me if this sounds familiar to you. You invest the time and money to attend an educational event in your industry.  You struggle to get all of your work done in advance, so you can “really focus” while you are there.  (With me so far?) Great news!  You attend the event and it really speaks to you!  You leave the conference fired up.  You are committed to making real change in your office…and in your business.  You head back to the office…and…nothing. Either you can’t convince your team, or you can’t convince your boss, or you can’t focus.  Whatever.  The amazing and inspiring plans you have fade away…into the whirlwind of your day to day. Sound familiar?  Yeah.  Me too.  I had this happen enough times.  So I came up with a few strategies to get more ideas implemented in my business.  Here are a few thoughts… One Big Idea:  I recently attended an event called Skucamp (I talk about that here) and my head was swimming.  It was almost too much!  So I decided that I needed to settle on just one idea that I could implement.  I made a list so I could move on after I knocked #1 off the list.  But my goal was to start with just one idea.  That helped me not be overwhelmed and focus. Take an Extra Day:  My wife and I attended an event called an EME.  It’s like speed-dating for business.  We had approximately 48 (20 minute) meetings, one after another.  The event takes 2.5 days and you leave completely exhausted.  It’s truly like drinking from a firehose.  Amy and I had done the events before, and the results were okay.  Then one year we decided to take an extra day.  We sat around the pool and discussed all our notes from the previous three days.  It was amazingly productive and we left with a plan.  It was a total game changer for that event for us. Keep the Journal Book:  Many events you attend will give you some sort of custom journal book for taking notes at the event.  I love these.  And in order to keep the “mojo” going after the event, I keep using it.  It helps me to reconnect to the event mentally, and gives me quick access to the notes I took.   Those are just a few ideas for getting back into the swing of things after a big event.  What are yours?   Make sure you never miss an update!  Sign up for our VIP newsletter by signing up below!        

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.