4 GOOD Things About Coshocton County

hasseman marketing coshocton county

“Familiarity breeds contempt.”   You might have heard this saying.  It’s a simple concept that says that what you see every day, you tend to get frustrated with.   I see this, sometimes, in small town America.  We see the same things each and every day, and we can get obsessed about the things that are “wrong.”   We have this problem where Hasseman Marketing is located, in Coshocton County.

It’s natural.  We have a tendency to see what bothers us.  But as I have talked about before, you can train your mind what to look for.  When we constantly obsess over the “bad” we fail to see the good. So I wanted to make a list of the things I am thankful for in my community.  Here are 4 good things in Coshocton County.

Now Hiring

One of the critiques of Coshocton County for many years was the loss of jobs.  It was true.  We had lost quite a few manufacturing plants and jobs over the years.  But here’s the thing, it’s not true now.  It seems like every place I go, they have a sign out that says “now hiring.”  If you go to the Ohio Means Jobs website for Coshocton County, there are lots of available positions.  I am thankful and excited that there are lots of great opportunities in the community today.

ITM Investment

I am fired up about ITM moving to our Main Street in Coshocton.  ITM is a company that has been in our community for many years and they have decided to purchase a building on Main Street…and bring 80 plus employees with them.  This has the opportunity to be a really big deal for downtown.


One of the things I have most noticed is a new sense of working together.  In many organizations, across many different areas, I hear the chatter of people working together to better get things done.  Many of the territorial silos of the past seem to be dissolving.  To me, that is extremely exciting.

New Energy 

It’s hard to quantify this, but there seems to be a renewed energy in meetings.  When you are looking for something good going on, there are plenty of people shouting out examples.  You don’t have to look for them…positives seem to be jumping out everywhere.  That energy is contagious. In addition to these positives, I see people investing in new businesses.  I mentioned ITM above.  But there are so many more!  Sorrell’s on the Square, McKenna’s Farm Market,  and The General Store in West Lafayette are just a few!   It’s good to see these positives in the community.  They are there.  You just need to look for them.  And regardless of your community, it helps when you spread the word as well!

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.