4 Lessons From My Book Launch

In September, I launched my newest book called Hit The Target.  The new book is a parable about Michael, whose life is in shambles.  He is about to lose everything and needs to turn things around in only 3 weeks.  A new friend, Charles, introduces him to the TARGET marketing framework.  Hopefully there are plenty of lessons in the book, but that’s not what today is about!  Today is about the 4 lessons I learned from launching the book…and how those might apply to you.  Here are 4 Lessons from my book launch!  Watch the latest DMJ 1 on 1 below (and subscribe).

Below are just 4 of the lessons I learned while launching this book.  To dig deeper, watch the video above!

You Choose You

So many people wait for someone to choose them.  They wait to be picked.  I have found that to be a recipe for frustration for me.  If you want to write a book, start a business, create a hobby, or make any significant change in your life, I think you need to choose you.  Take the initiative and go after it.  It might not work.  But it can’t if you don’t try.  Choose you.

Start Building Your List Now

When we are ready to launch our idea, we want to tell as many people as possible.  If that’s the case, that is not the time to build the list.  You want to build a list of people that are excited about your project long before you need it.  So now is the time to start building that brand, and inviting people to be a part of that tribe and follow along.

You Are Going To Be Uncomfortable

I knew this was coming…but the urge to “sit down and be quiet” was still so powerful!  When you put yourself out there, the voice in your head will get loud.  When you start something new, prepare for “the voice” to tell you to be quiet.  But if you want to be successful, you need to fight through that and share your message.  As I discussed in the video, one of the ways I overcame that was to schedule my messages in advance.  That way I could more likely stick to my plan.  I used our software PromoMotion to make that happen (find information here).  But regardless of how you do it, it’s imperative to fight through the voice and get comfortable being uncomfortable.

Let Others Help You Tell Your Story

When you do something like this, it can be powerful to have a tribe to help you spread the word.  I created a private Facebook group that helped me choose the title, pick the cover, and more.  And when the launch happened, they helped me spread the word.  It can be hard to ask for people to join that tribe, but it’s a must.  Make sure you invite people to help you tell your story!

So those are the 4 lessons I learned during my book launch.  I hope those lessons help you.  If you want to learn more about the book, head to HitTheTargetBook.com.  You can get more information about the book and even get the audiobook for FREE!

As always, we want to provide you with value.  So if you want to create marketing campaigns (and appreciation gifts) that hit the TARGET, check out our TARGET marketing playbook here.


Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.