5 Must-Haves For a Successful Health And Wellness Program

At Hasseman Marketing, we work with organizations from all over the map.  We have clients in manufacturing, financial services, education, healthcare, retail…and more.  But what do all of them have in common?  They all need an incredible workforce to deliver their products and services.  Without exception, each of these companies needs a great team in order to do their best work.

So how do you attract and retain the best talent for your team, if everyone is trying to do the same thing?  It’s the million-dollar question (or for some organizations, the billion-dollar question).  And while there are MANY different strategies and tactics to make sure your people want to stick around, one is universal.

Care more.

Employees tend to stay where they are fairly compensated…and they feel appreciated.  That appreciation can be shown in many ways.  But one way that we have seen organizations showcase their “give a damn” is through Health and Wellness programs.  The best Health and Wellness programs not only help employees be healthier but also show that the employer wants them to.  As Maya Angelou said, “People will not care how much you know until they know how much you care.”

Why Do You Need A Health and Wellness Program?

While this all may feel warm and fuzzy, a great health and wellness program affects the bottom line too.  Many organizations negotiate their healthcare costs based on the health of their employees.  In other words, if you are team is healthier, it will save your company money on healthcare costs.  But it goes further than that.  In a study done on the ROI of employee wellness programs, Harvard researchers conclude that, on average, for every dollar spent on employee wellness, medical costs fall $3.27 and absenteeism drops $2.73. This is a 6-to-1 return on investment.

According to the Rand Wellness Programs Study, the disease management component of the studied wellness program was responsible for 86 percent of the hard health care cost savings, generating $136 in savings per member, per month, and a 30 percent reduction in hospital admissions.

So while you may explore a health and wellness plan because you want your employees to thrive, it can certainly help your bottom line as well.

5 Must-Haves For a Successful Health And Wellness Program

However, there is a challenge with organizations that want to implement a health and wellness program that will move the needle.  Where do you start?  What do you need to do to make it happen?  As with most things, if you just throw it together, it will feel that way.  And you won’t get the results or impact you or your organization wants.  So here are the 5 things we think your health and wellness program needs to be successful.

Enrollment Plan

For people to make real change they have to be enrolled in the journey.  Enrollment is not forced.  It’s voluntary.  There is a difference between education and learning.  Education is forced.  Learning is voluntary.  We learn faster and grow faster if we WANT to do it.  We need to be enrolled in the journey.  The goal is not just to get people signed up.  You want to get them enrolled!  We recommend the 3 E’s to get the program started.  Excite, Engage, and Enroll.

Excitement is what you create when you promote the program.  This is when you tell the team about the program.  You explain the potential results.  This is when you talk about the impact on the team and on them personally.

Engage is when you get them to sign up.  You give them their first cool branded merch to help them identify as a part of the tribe.

Enrollment is the process of getting their buy-in.  They may have signed up, but you need to continue to motivate and inspire them to get started on the right foot!

Design Plan

While you can certainly use your company logo on the merch, we think it works best if you create something special.  Make no mistake, your health and wellness design should match your branding guidelines to maintain continuity.  But we think having a special design will help to announce to the team who is taking part in the journey.  This allows to members of the team to build camaraderie on the journey and to lift each other up.  By making a special design for the program, you can make your team members feel special in the process.

Merch Plan

We say all of the time “Friends don’t let friends do bad merch!”  And while you might expect to hear that from a company that sells branded merch, we believe it because it’s about affecting human behavior.  If you and your organization do trashy branded merch in your health and wellness program it will not encourage people to sign up.  And if you don’t get enrollment, you will not affect any change.  This does NOT mean you need to break the bank.  But you do need to focus on items that will fit the goals and encourage people to jump in.  It takes a commitment and a plan.

Communication Plan

If you have ever started a new fitness program, you know that maintaining consistency and motivation is a huge factor in success.  We believe that creating a communication (or inspiration) plan that reaches out to participants consistently can help to increase their chances of success.  While you may be completely self-motivated, most of us are not.  A coach or a voice of encouragement can really help to push people to do their best.

Exercise Plan

A great Health and Wellness plan is not only about exercise anymore.  The best plans help your team to focus on mental wellness as well.  This might come in the communication/inspiration plan above.  But it should include a fitness plan as well.  As studies will tell you, your overall fitness will help shape your mental wellness too.  So make sure to consider ways to get your team active in a real and positive way!

As you can see, a productive health and wellness program can really have a positive impact on your organization.  On the other hand, you can probably see how much there is to run one well.  Want help? At Hasseman Marketing, we have a program called Total Wellness.  If you want to schedule a call to see how we might help you, click here and we can set it up.  


Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.