Lift The Heavy Stuff First

 One day, many years ago, my mother had asked my father and I to move some furniture around in our house.  This was early in my life, probably the first time I had been asked to perform such a “manly” job and I was happy to do it.  As we looked at the group of furniture that needed to be re-located, my dad pointed the biggest couch and said, “Let’s get that one first.”  He quickly explained that when faced with a tough task, “lift the heaviest one first” and the rest would seem easy. That is the exact opposite of what most people do.  It’s actually the opposite of what we are programmed to do.  We see something that looks daunting or uncomfortable or “heavy” and we put that off.  Our brain is wired to keep us safe and comfortable.  The problem is, the most important work is rarely safe or comfortable. If we want to grow, or stretch or reach new heights, we almost always have to step outside what is comfortable.  We have to “lean into” the things that might make us want to pause. Because here’s the thing:  Once we pause, our brain will start to look for things to talk us out of it.  The brain will try to keep us safe and comfortable. So when you feel that urge to do something new, act.  It’s most likely your brain giving you a signal that you are on the right path. Instead of pausing, find the heaviest, hardest, or most important task on your “to do” list and start it.  Think of yourself like I was, a young kid at the beginning of a project.  You need to move a bunch of the furniture in your life around, so you can create the life you want.  There is going to be some sweat and some heavy lifting.  So you might as well lift the heavy stuff first. 

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.