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The C.A.L.L.O.U.T. Framework For Cold Calling

If you're an entrepreneur or sales professional at a small to mid-sized organization, chances are you're not sitting around waiting for business to land in your lap. You're out there earning it—calling, emailing, networking, and building relationships. Or at least...

Tariffs and Branded Merch: Don’t Panic…Plan

Unless you have been living under a rock, you have heard the word "Tariff" a lot lately! We certainly have started to hear rumblings across the promotional products industry about tariffs and their potential impact on branded merchandise. Some suppliers have already...

Better Merch…Better Marketing: Favorite Social Media Platform

It’s time for a new episode of Better Merch...Better Marketing, where Jade and Kirby dive into the world of promo, branding, and marketing strategy—with a healthy dose of fun and practical tips along the way. In this episode, they cover: Their favorite social media...