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How to Build Your Brand with Appreciation Marketing

When most businesses think about marketing, their focus is on new customers. And that makes sense—you need to keep growing and reaching fresh audiences. But here’s the truth: the most overlooked audience for most organizations is their current customer base....

Better Merch…Better Marketing: From Taylor Swift to Chicken Strips

On the latest episode of Better Merch…Better Marketing, Kirby and Jade cover a little bit of everything—from marketing brilliance and intentional branding to downright strange Gen Z TikTok trends. This week’s conversation is packed with insights, laughs, and a few...

Thirsty Thursday – The Lotus Travel Mug & “Love Ya Bye”

Thirsty Thursday is back, and this week Jade Crider (your Branding Bestie), Briar Swigert (from Simple Signs & Print), and Kirby Hasseman gathered around the table to test out another mystery drink from a brand-new piece of branded merch. And let’s just say—we...