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The Branded Merch Pyramid: How to Build Branded Merch That Actually Works

Branded merch gets a bad rap sometimes. Too often, when people hear “swag,” they think of cheap pens, flimsy totes, or items that end up in the bottom of a drawer (or worse… the trash). And honestly? That criticism is often earned. But when branded merch is done...

Better Merch…Better Marketing: Lessons from the Trade Show of Trade Shows

It is time for a new episode of Better Merch…Better Marketing, and Jade Crider and Kirby Hasseman are fresh back from the PPAI Expo in Las Vegas. Today we talk about things you can learn from "The Trade Show of Trade Shows!" Watch now! https://youtu.be/3s6PWoXaQ30...

Better Merch…Better Marketing: Scratch & Sniff Marketing?!

What do a scratch-and-sniff billboard, smarter branded merch, and packing for a huge industry event all have in common? In this episode of Better Merch…Better Marketing, Jade and Kirby break it all down. https://youtu.be/1rQVMagUQ40 First, we dig into a bold (and...