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Thirsty Thursday: Dehydrating Hydration

It’s time for another round of Thirsty Thursday, the series where we take a mystery drink, pair it with a piece of branded drinkware, and give our honest (and usually entertaining) reviews. This week’s episode, titled “Dehydrating Hydration,” features the full squad:...

Better Merch…Better Marketing: Trader Joe’s Triumphant Tote Bags

On this episode of Better Merch...Better Marketing, Kirby and Jade are back with another round of insights, trends, and real-world lessons from the frontlines of branding and merch. This week’s conversation includes: The Trader Joe’s tote bag craze and what it teaches...

The C.A.L.L.O.U.T. Framework For Cold Calling

If you're an entrepreneur or sales professional at a small to mid-sized organization, chances are you're not sitting around waiting for business to land in your lap. You're out there earning it—calling, emailing, networking, and building relationships. Or at least...