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Thirsty Thursday: It’s a Health Drink!

It’s time for another round of Thirsty Thursday with Jade Crider (your Branding Bestie), Briar Swigert from Simple Signs & Print, and Kirby Hasseman! If you’ve been following along, you know the rules by now: we take a piece of branded drinkware, pour in a mystery...

Jade Crider Earns Certified Advertising Specialist (CAS) Designation

COSHOCTON, OH – July 25, 2025 — Hasseman Marketing is proud to announce that Jade Crider, affectionately known as our "Branding Bestie," has officially earned her Certified Advertising Specialist (CAS) designation from PPAI, the promotional product industry’s leading...

Branding Internally: How to Use Branded Merch to Build Culture

When most people think about branded merchandise, they picture giveaways at trade shows or customer appreciation gifts. But some of the most powerful marketing doesn’t happen externally—it starts inside your own organization. Today, let’s flip the script. We’re not...