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Better Merch…Better Marketing: Rebrands and Rising Stars

This week’s episode of Better Merch…Better Marketing was packed with inspiration, recognition, and a few behind-the-scenes updates. Jade Crider and Kirby Hasseman covered everything from superhero rebrands to the final countdown for Hasseman Marketing’s big customer...

Lessons I Learned From Taking One Month Out of the Office

This past July, I did something that felt both exciting and terrifying: I took myself out of the office for a full month. Now, this doesn’t mean I didn’t work. Instead, the idea was to step away from the day-to-day operations of Hasseman Marketing to see where I was...

Better Merch…Better Marketing: Q4 Trends in Branded Merch

It’s hard to believe we’re already talking about Q4, but here we are—and this week’s episode of Better Merch…Better Marketing is packed with timely insights. From industry events to seasonal trends, Kirby and Jade share lessons, stories, and strategies to help you...