Blog

Better Merch…Better Marketing: Trader Joe’s Triumphant Tote Bags

On this episode of Better Merch...Better Marketing, Kirby and Jade are back with another round of insights, trends, and real-world lessons from the frontlines of branding and merch. This week’s conversation includes: The Trader Joe’s tote bag craze and what it teaches...

The C.A.L.L.O.U.T. Framework For Cold Calling

If you're an entrepreneur or sales professional at a small to mid-sized organization, chances are you're not sitting around waiting for business to land in your lap. You're out there earning it—calling, emailing, networking, and building relationships. Or at least...

Tariffs and Branded Merch: Don’t Panic…Plan

Unless you have been living under a rock, you have heard the word "Tariff" a lot lately! We certainly have started to hear rumblings across the promotional products industry about tariffs and their potential impact on branded merchandise. Some suppliers have already...