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5 Lessons from TARGET for Talent

Attracting and keeping great employees has become one of the biggest challenges for organizations today. And while most leaders think about HR and marketing as two completely separate functions, the truth is that they’re deeply connected. That’s one of the key ideas...

Better Merch…Better Marketing: Perfect Pairings

We’re back with a brand-new episode of Better Merch…Better Marketing, and this week Jade Crider and Kirby Hasseman dive into some fun, lighthearted, and even inspiring conversations. The theme? Perfect Pairings. From TV and merch combos to book launches and golf...

Better Merch…Better Marketing: Cracker Barrel Rebrand

In the latest episode of Better Merch…Better Marketing, Jade Crider (your Branding Bestie) and Kirby Hasseman dive into a mix of branding controversies, design debates, marketing lessons, and even sequels. As always, the conversation blends fun with practical insights...