Content Questions…and Plans For Next Year

hasseman marketing content questions It’s hard to believe it’s been 7 months.   On May 30th I decided to start writing this blog every day.  And since that day, come hell or high water, I have put something up.  Sometimes it has been good.  Sometimes…not so much.  But the hits kept on coming each and every day. But why though?  What is the point of the exercise? As I said in the beginning, it’s because I think we are a media company...and we need to start acting like it.  I still believe that…and I wanted to revisit the idea. Since I have started this exercise, I have gotten a lot of questions.  I wanted to address them here. Why are you doing this?  What do you hope to gain?  This is a question I get a lot.  The simple answer is, attention and website traffic.  Our website traffic, as you would hope, has gone up a lot.  We have increased the number of people on our newsletter and we have increased the amount of opens on that newsletter.  So not only do we have more people on it, but they want the information.  That’s good stuff. We have also increased our sales over that time.  It’s a funny thing about content marketing.  It’s tough to point to one post and say “oh…that’s the one that caused our increase in sales.”  For us, it has been “drip, drip, drip,” over time.  During that same time…sales are up. BUT there is no way I can read it every day!I hear this a lot too.  Totally cool by the way.  And I guess, from my perspective, I don’t expect you to.  I never had the idea that people would be sitting by their computer just waiting for the “ping” to come though to let them know I had published more amazing nuggets of knowledge.  That would be great…but not my expectation.   The idea is I can reach you when you want to be reached.  For me to make sure I was there when you needed…I posted every day.  In addition, I never knew what idea was going to resonate.  I talk about that a bit here. Where Else Can I Find Your Content?As I mentioned above, I want to reach people where they want to be reached.  So if you are not a reader, then this might not be for you.  So here are some other pieces of content you can find. Delivering Marketing Joy:  Hosted at PromoCorner, this is a video interview series that I am incredibly proud of.  I have been doing this for 4 years now (so hard to believe).  If you want to check that out…it comes out every Wednesday.  Here is the latest episode. The unScripted Podcast:  Another product of PromoCorner, my buddy Bill Petrie and I talk about the world of marketing and branding every week.  We are a bit silly at times and certainly unedited in our opinions.  I am proud of this award-winning podcast…and you can listen to the latest one here. Day In The Life:  This is my vlog and I have been pleasantly surprised about how many people watch this (here is the latest).  It’s about some daily adventures…and it’s usually fun.  You can find it on my Youtube channel as above, or you can follow my Facebook page here.   What Is Next?This is a question I am asking myself right now.   Though I did not have specific measures of success when I started this, I have been incredibly pleased with the results.  But do I want to keep this up every day?  Is blogging the best way to do it?  I am not completely sure what I want to continue to do in 2019.  (Opinions welcome here if you want to weigh in).   Here are some things I do know.  Content is fun for me…and it works.  I want to continue to create…and I want to get better.   I am excited about 2019.   How about you?  Thanks so much for reading, listening and watching this year.   Make sure you never miss an update!  Sign up for our VIP list.  As I mentioned above this list is growing.  We send one email per week with all of the content!  Sign up here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.