Don't Wait To Be Picked

hasseman marketing akimbo I am a big fan of Seth Godin.   There are a ton of reasons why.  He is an original thinker.  He is a great author.  He is a consistent content creator (I talk about his unreasonable blog here).   But I also find that I love Seth’s work because he says things that I want to share.  For years, he has written something on his blog and I read it and say “yes!”  I feel compelled to share it with everyone…or at least people I care about.   I had that experience yesterday.  I was on a run and was listening to Seth’s podcast called Akimbo.  This episode, called “You’re it” is on “getting picked.  You see, in the past, the only way (or at least the best way) to succeed was to be picked.  You submitted your book, you auditioned, you hoped and you prayed.  But the success of your project or your career was ultimately in the hands of someone else.  Someone else had to decide. Today it’s different.   As Seth so eloquently points out in this podcast, the internet changed everything.  You can publish that book on your own.  You can share your idea.  You can start your own comedy troop.   You don’t have to wait for someone else to choose.  You get to choose.   So as you start today, it’s time to decide.  Are you going to wait to see if someone chooses you?  Or are you going to take the leap?  Are you going to put in the work?  It’s scary.  Because if it doesn’t work, there is no one else to blame.  But it can’t work if you don’t try.   Like Seth, I hope you will try.  Oh…and one more shot…you can listen here. Make sure you never miss an update!  Each week we send out an email with all of the content we have created in one place!  You can sign up below.       

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.