Fixing The Appreciation Gap

Just about every good mother and father teach their children two phrases just as soon as they can talk.  Say them with me… “Please and thank you.”

Awesome.  That means this blog is read by wonderful parents (or soon to be parents).   But here’s the thing.  As nearly any parent will tell you, we get tired of hearing “please.”   “Please can I go to friend’s house?” “Can I stay up later, please?” “Please can I have just one more?” On the other hand, we never get tired of hearing “thank you.”  That simple sign of appreciation is much more rare.  And even if it’s not, it’s never annoying.

We appreciate the appreciation.

Our clients and prospects and employees feel the same way. As business owners, sales people, and leaders, we spend a lot of time asking people for something.  We ask employees for their effort.  We ask customers for their money.  We ask both of them for their time.  We ask…a lot. But how often do you really spend time saying “thank you?”  Not just the basic “hey thanks” you say in passing or the automatic email that says “thanks for your purchase.”  Those are fine…I guess.  But they don’t take effort and are not really sincere.

How often do you stop by a customer’s office just to thank them for their business?  How often do you pick up the phone to do the same?  How often do you schedule a meeting with a person in your organization just to take the time to applaud their efforts?   If you are like most of us (me included), the answer is probably “not enough.” So here are 3 ways to fix the “appreciation gap” in your business.

Just “Thanks:” 

Go to your clients or your employees with a simple “thanks meeting.”  If it’s a client, let them know you are only there to say “thank you for their business.”  If it’s an employee schedule a quick meeting.  Both will probably give you quizzical looks because they are not used to this sort of meeting.  But both will appreciate it.

Send a Card

Yes…we are going old school.  Take the time and send out a simple greeting card showing your appreciation.  The fact is, most of the mail we get these days is a bill.  This will stand out!

Appreciation Program

This is for your best clients.  Most businesses have a rule that 80% of the revenue comes from 20% of the clients.  This is for that 20%.  Create a quarterly program where you get a simple gift for your best clients…just to say “thanks.”  It’s simple and it’s easy.

And you will be saying “thank you” instead of “please.” If you want to make sure you never miss an update, please sign up for our VIP newsletter here.

Or if you want to jump right to our site in order to find a great Promo item to show your clients appreciation, you can shop here.

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.