Good Boy Bakery Calendar Is Here

What if you could create a marketing piece that was a game changer for your organization?  This marketing piece would create brand awareness for your organization all year long.  It would engage your audience in it’s creation…and it would help raise money for a local non-profit.  It would even be a beautiful piece of artwork that would inspire your customers and support a local business.  Sound too good to be true?  It’s not.  It’s exactly what Good Boy Bakery has done for the past few years with the their Good Boy Bakery Calendar.

The Good Boy Bakery Calendars Are On Sale Now.

For the last several years, Good Boy Bakery has created a beautiful custom calendar filled with amazing pictures of their customer’s pets.  They solicit the pictures through social media and there is never a shortage of photos to choose from.  Everyone is proud of their puppies!  The gang at Good Boy Bakery allow people to vote on the submissions and the final pictures are chosen from a small committee to make sure the images are just right.

In addition, they seek out local businesses that might want to sponsor a page.  Each page on the calendar features a local business that gets a month’s worth of exposure on the custom calendar.  This allows for Good Boy Bakery to help alleviate the cost of the initial printing and increase the amount of money they are able to donate to the local Animal Shelter!  The calendars are then sold at Good Boy Bakery in Roscoe Village for only $10.  And since the calendars are printed at Hasseman Marketing (we mentioned we print calendars right?), they are support another small business in Coshocton too!

This is a true Win-Win-Win.

What does this mean for you?  There are two things I would love for you to takeaway.  First, rush down to Good Boy Bakery to get your calendar.  There is a limited quantity…so don’t miss out on this chance to support a wonderful small business and donate to a great cause.  Second, I want you to understand that this might be a great marketing idea for your organization.  Here are a few quick steps to creating your custom calendar that can serve as a marketing piece AND a fundraiser.

Get The Pictures

The better the pictures, the better the calendar.  If you want to create a work of art that everyone will want to hang on their wall, it’s worth taking the time to get great photos.  No matter what your organization, you can get great images.  Good Boy Bakery did a great job of getting pictures from their customers.  That’s amazing.  You can solicit images from your customers, your team or your community.  Show thing around your organization or your community that will inspire…and you are on the right track.  Oh…and the higher resolution image the better.  If you want to have a calendar that is really crisp, shoot for a minimum of 300 dpi.

Secure Some Sponsors

If you are a non-profit, this can be a wonderful fundraiser.  And it’s a fundraiser that is more than just a handout.  If you create a calendar with amazing images, your sponsors get real exposure…and are able to tie their brand to a good cause.  If you can get one or two sponsors per page, you have the chance to offset most or all of the printing costs!

Get The Calendars Printed

That’s where we come in!  We would love to be your printing partner on this cool project!  Leave a few weeks for proofing and printing so you have plenty of time to distribute and sell the calendars.

Sell The Calendars

Now it’s time to spread the word!  While you certainly can just post the calendars on social media, if you really want this to succeed, get a team of people to get out in the community to sell.  This is just like most fundraisers.  If you want them to work…you have to work too!  Get out there and spread the word and you will create a fundraiser that not only raises money, but also creates pride around your organization or community.

Those are the steps!  If you want to create an amazing custom calendar that you can be proud of, please reach out and we can talk!  We would love to help.  And if you have not already, run to Good Boy Bakery to get their calendar before they are gone!


Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.