Great Branded Merch For Your Next Race

Have you ever thought, “Let’s create an event that raises money for a good cause, creates and builds community, helps people get in shape, and can create a lasting impact on my organization?”  Maybe not.  It just sounds too good to be true.  But that is exactly what happens when organizations create 5K’s, 10K’s, half-marathons, and marathons.  These events are not just fundraisers (though they are that too), they have the ability to do much more.

The bad news is, there are a lot of races out there.  If you want to have a real impact, you have to create ways for your event to stand out.  And one simple way to do that is to create branded merchandise that people really want.  So here is some great branded merch for your next race.

Not Just T-shirts

We love t-shirts.  And when it comes to races, those are definitely the number 1 item people think about.  But if you are planning to do a shirt, consider the audience.  The consumer is getting pickier and pickier about the shirt they get.  And if your audience is filled with people who do lots of races, they will be judging you based on your shirt selection.  So if you are going to do a t-shirt, check out this article we wrote about what t-shirts cost.

Simple advice:  If you are going to do a t-shirt, don’t go cheap.  We have plenty of quality, cool t-shirts that won’t break the bank.

But if you want to do some branded merchandise outside of the t-shirt…here are a few options that will make your race stand out.

The Arm Sleeve

The Arm Sleeve certainly makes a statement.  You can get different colors to coincide with your event, and you can make each of your participants feel like they are in an Under Armour commercial!  This is a fun item that is apparel…but you don’t need sizes.

Reflective Knit Cap

Most of us are excited about warmer weather right now, but runners run all year round.  So for those folks that run outside, or for events that are in cooler temperatures, this is a great item.  Oh…and if you are planning your event at night…home run city!

Barrel Duffle Bag

Most races have a bag where they put race bibs, flyers, and other materials that every racer gets.  The problem is, many of these bags are cheap plastic.  They have no long-term value to the racer or the organizations.  One way to up your game in the eyes of the participant is to up your bag game.  Check out this cost-effective duffle that racers will keep for years.

These are just a few ideas that can help your race stand out.  And when you create a race with great merch…it’s a great marketing tool for next year too!  Want more ideas?  We have created this shop so you can browse it now for your event.  Oh…and let us know if you have questions.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.