It's Time to Make Hay

hasseman marketing make hay This time of year can be hectic.  We hear about it all of the time.  So much so, it’s a cliche’.  It’s the “hustle and bustle” of the holidays.  (I don’t even know what a “bustle” is).  But suffice it to say, we all have a lot going on during the holidays.   But most of the time this is discussed from a personal perspective.  We have holiday parties to attend, gifts to give, and food to make.   For many of us, though, this time of year is a busy time for business as well.  The 4th quarter is when a lot of businesses make or break their year.  We are running hard to keep up with orders, keep customers happy and keep cash flow rolling.  All of that can create a stress that we want to escape. But let me remind you, when it comes to business, being “busy” is often the point of the exercise!  As I always say, “when I am bored, I am poor.”  We want the phones to be ringing.  We want email requests coming in.  We want the work!  Right?  We work all year to drive business, then we want it all to slow down!   It’s human nature, I think.  I talk about this concept here.  We work hard to raise our game.  Then when we do, we get uncomfortable.  When we are uncomfortable, we want to be comfortable again.  So we work to change our thermostat.  Don’t fall for it. So as the holiday season gets into full swing, I want to encourage you to embrace it.  There is no growth inside the comfort zone.  Continue to work on the activities you know create results.  If you do it over and over again, you will create a new level where you are comfortable performing.   Remember, you have to make hay while the sun is shining.  When it’s busy or hectic, the sun is out!  Make sure you never miss an update!  Sign up for our VIP newsletter here! 

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.