Better Branded Merch...Better Marketing
We help small to mid-sized businesses attract and retain customers and employees!
Grab the Hit The TARGET Bundle – $250 Value, Yours FREE
- You’ll waste money trying many branding ideas that don’t hit the TARGET.
- You’ll make the brand or organization look unprofessional.
- You’ll find yourself overwhelmed with millions of branded merch and marketing options to choose from.
- You’ll never build the brand or the team that you want to.

Do you know how most organizations struggle to market themselves effectively? They throw a lot of things at the wall but never know what sticks. At Hasseman Marketing we help fix that. We work with clients to identify their target customer…and help them create marketing campaigns to reach them right where they are!
Targeted Marketing is an essential element for any business to thrive in today’s marketplace. The success of a business depends on how effectively it reaches its target audience and how it positions itself as the go-to solution for the audience’s needs. It’s not a solution that works for everyone. It only works to reach exactly the right type of person. Your customer.

How We Work for You
Full House, In House
Why juggle multiple vendors? We handle it all — strategy, creative, and execution — all under one roof, with one team that actually talks to each other.
Customer Centric
We put your goals first. Our clients see us as an extension of their team — a trusted partner who treats their business like it’s our own.
No Surprise Charges
What you see is what you pay. We believe in clear, upfront pricing — no hidden fees, no gotchas, just honest invoices you can trust.
Our Proven Process
Great marketing doesn’t happen by accident — it happens by following a clear plan. Our Proven Process keeps things simple:
We start with Discovery to learn your goals, then Present Solutions tailored to your needs. From there, we Implement & Deliver, Follow Up on Results, and then we Repeat — refining and improving every step of the way.

Marketing Resources and More From Our Blog
Better Merch…Better Marketing Podcast: Marketing Pet Peeves
We’re back with another episode of Better Merch...Better Marketing! This week, Kirby and Jade dive into some of the quirks and challenges in the marketing world, sharing insights from the PPAI Expo, discussing the best ways to reach prospects, and of course, enjoying...
Thirsty Thursday is Back – Live from Las Vegas!
We’re back, baby! 🎉 Thirsty Thursday has returned, and we’re kicking things off in a BIG way—with a special episode recorded live at the PPAI Expo in Las Vegas! Last week, we got everyone ready for our return by sharing a Thirsty Thursday Greatest Hits episode, packed...
Better Merch…Better Marketing Podcast: Episode 2 is Here!
Welcome back to the Better Merch...Better Marketing podcast! We’re thrilled to bring you Episode 2, where Jade Crider and Kirby Hasseman dive into exciting topics in marketing, business, and branded merchandise—all while adding their unique father-daughter dynamic to...
Thirsty Thursday is Back: A Look at Our Funniest Moments
If you’ve been missing our Thirsty Thursday videos, we’ve got good news: we’re bringing them back! 🎉 For those who don’t know, Thirsty Thursday is one of our favorite video series here at Hasseman Marketing. In each episode, we try a mystery drink out of a piece of...
Better Merch…Better Marketing Podcast: Episode 1 Drops Today!
We’re thrilled to announce the launch of our brand-new podcast, Better Merch...Better Marketing, featuring Kirby Hasseman and Jade Crider! This weekly show is designed to explore marketing, branded merchandise, and everything in between—all while sharing some laughs...
How to Do Social Media BETTER: 5 Tips to Elevate Your Game
Social media can be one of the most powerful tools to grow your organization, connect with your audience, and build your brand. But let’s be honest—many businesses struggle to make it work. Why? Because they focus on being perfect instead of simply being better. At...