Working on The Scary Project

work on the scary project

I am working on a project right now that scares me.

Don’t get me wrong.  It’s not a bad project.  On the contrary, it’s (potentially) big and exciting. It has generous upside.  But it has downside too.  In addition, it has lots of moving parts.  It is going to make me do things that are new to me.  It’s going to stretch the team…and me.  It scares me because it’s (just a bit) outside of the norm for us.

But here’s the thing…outside of the norm is where growth comes from.

If you want to grow yourself, your sales or your business, this is the dilemma.  You can’t grow (much) by doing the same things you have done in the past.  Oh, sure, you can get just a little bit better at the things you already do.  But you will never take the big leap that you want to by doing running the same plays from the same playbook.  At some point, you need to try something new.  You have to try something bigger.

And that’s when the voice kicks in.

The voice kicks in because you are uncomfortable and a little scared.  The voice starts telling you all of the things that could go wrong.  It fills your brain with worst case scenarios of doom.  That voice is fear masquerading as your friend, pretending to keep you safe.

When we hear that voice, we are often convinced to stay where we are.

Here is what I am learning about “the voice.”

The voice shows up precisely when you are doing something cool and new and different.  We most often see the voice or the struggle as a sign we are on the wrong path.  We have it backwards.  The voice shows up when you are onto something!  It’s a sign you should keep going…not stop.  The thing that has been stopping us is often actually a hint that we are on the right track.

It’s just how we interpret the signals.

As I write this, I am up early on a project that scares me…and I am excited about it.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.