The 4 Disciplines of Execution

4 Disciplines of Execution

It’s Monday (as I am writing this) and that means it’s time for the WIG meeting at Hasseman Marketing.  You might be asking, “What’s a WIG meeting?”   It stands for the “Wildly Important Goal” and the concept comes from the book 4 Disciplines of Execution.  We have a weekly WIG meeting each Monday to keep each other accountable and to try and push the company forward.

Quickly, here are the 4 Disciplines…

1.  Set a Wildly Important Goal:  In each organization, there are constantly things that have to get done.  These are the every day tasks that tend to take up your day.  When you try to role out a new strategy or initiative, these every day tasks (the whirlwind) get in the way.  By setting just one wildly important goal, it helps to focus the team.

2.  Create Lead Measures:  I love this part.  I am a huge believer in goals, but by the time you can measure if you accomplished them, they are in the past.  So 4 Disciplines tells you to set “lead measures” for your goals.  These are the things that you have control over (no one can stop you) and will lead toward your goal (if done consistently).  For example, if the WIG is to lose weight, the lead measures might be eating a healthy diet and exercising.  These lead to where you want to go!

3.  Keep a Scoreboard:  If you come across a group of kids playing basketball, can you tell if they are keeping score.  Yes…you can.  The intensity picks up.  They start playing defense.  They start high-fiving after baskets.  The same is true for your team.  We have created a Google Doc that allows us to keep an eye on how we are doing…all of the time.

4.  Accountability Meeting:  Which leads nicely to our Monday WIG meeting.  We get together on Monday (online) for a 10 minute check in meeting.  We discuss what 1 thing we wanted to do last week (that moves us toward our goal), how we did on that goal, and what we are going to do this week.

I really like this system.  If you have spent the time to set a Wildly Important Goal, focusing on Lead Measures is a more productive way to schedule my week.  These are things I can accomplish…no one gets in my way.  And if I don’t do it, it’s on me.  From a leadership perspective, I like it because…

It’s helps me keep in touch with my team:  At a glance I can look at the scoreboard and see how they are doing.  Yes, the activity is tracked by the honor system.  They could be padding their numbers, but most of the time I think the numbers are accurate.  Either way, it gives me a sense.

Creates Competition:  With the right team, your team starts to compete on their own.

Helps You Notice Patterns:  When your team is busy, the pro-active measures take a back seat.  You notice that with this system.  And if you are paying attention, you can point it out.  Better yet, your team will notice it on their own.  Also, we all have patterns in activity…I noticed that my activity starts to trail off toward the end of the week.  I had no idea…until I saw it on the scoreboard!

Re-Focus on the Goal:  Each week we get together and re-focus on the goal.  This reminder and accountability can have powerful benefits. If you want to dig in further, check out the book!  But if you want to chat about how to implement this into your team, let me know.  I will gladly do my best to help.

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.