The Give First Economy…the Book

I have been talking about the idea of “giving first” in your sales and marketing strategy on this blog for a while.  It’s a concept I am passionate about.  I believe in it.  I have written blog posts about it and I have spoken about it.

As of today, I have written a book about it too!  The Give First Economy (and how to succeed in it) is officially available for sale and I would love it if you would check it out.  The simple concept behind the book is this, in today’s world I believe the entrepreneurs, sales professionals, companies and organizations that provide value upfront will win.  Why?  It’s simple.  In this “give first economy” we have the ability to build relationships with our prospects and customers.  When we do that, we create the chance for long-term success.

And…as a side note…the Audiobook is now available too!

But make no mistake, this path is not easy.

Creating a business that “gives first” will take time and hard work.  That is why the 2nd half of the book focuses on the art of getting more done.  This part of the book is based on the science of the brain and studies that back it up.

So if you are interested in creating a business or organization that grows by doing business (and life) “the right way,” the first part of the book is for you.  If you want to have science based principles that will help you get more accomplished, part two of the book should help you!

Want to get your own copy of the new book?  You can get it here!

Are you a person that would rather listen than read?  We have you covered.  The audiobook is HERE!

And if you want to get your digital copy, the ebook is here (and for this week you can get it for free)

Thanks so much for continually reading this blog and supporting us as we try to spread #MarketingJoy!  We really do try to “give first” and hope to help you do the same.

Want to learn more about Hasseman Marketing?  Great!  Head over to our About us page here!


Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.