The Power of Full-Time

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7 Aug, 2018
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Kirby Hasseman

hasseman marketing work full time It seems like everywhere I look I see people and organizations that want full-time results with part-time effort.  They are looking for the magic button, the pill or the process that will magically turn a week of effort into a lifetime of achievement.   Life doesn’t work that way.  And to quote the Princess Bride “anyone who tells you differently is selling something.”   Whether you want to improve your fitness, create a sales organization or build an audience, the rules are the same.  You need to put in the work that no one seems to notice, for a long time, to become an overnight success.   You have to put in full-time work.  Every day.   If you aren’t willing to do that, you have to question whether you really want to achieve the goal (whatever that is) in the first place. Want to make sure you never miss an update (or a kick in the pants)?  Sign up for the VIP newsletter here.  

Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service agency specializing in branded merchandise, digital marketing, and content creation. A passionate entrepreneur, speaker, and community advocate, Kirby creates weekly content through his popular video and podcast series, including Delivering Marketing Joy, Better Merch...Better Marketing, and Monday Minute. He is the author of several books, including his latest, Hit The TARGET, a marketing framework to help businesses reach their ideal customers, as well as Fan of Happy, Delivering Marketing Joy, Think Big For Small Business, and Give Your Way to Success. Kirby speaks to audiences across the country on topics such as marketing strategy, leadership, company culture, and personal development. Known for his energy, humor, and practical advice, he’s dedicated to helping businesses and individuals grow by building strong brands and stronger relationships.