Use All Of the Tools in the Sales Tool Box

One of the best things about being in sales today is there are so many tools to help us be successful.  We have CRM’s, automated marketing tools, email, content marketing, texting and so much more.  It’s a great time to be a sales person!  And yet, so many salespeople still struggle to consistently grow.  Why is that?

They don’t use all of the tools in the sales tool box.

Though there are many new (and shiny) sales tools, most sales people fall into the habit of using the one that is most comfortable to them.  We send the email because it’s easier than picking up the phone and making the call.  We post a special to Facebook because that’s less intrusive than stopping in to see the client face to face.  We choose the path that is less painful for us.  Then we wonder why our phones are not ringing off the hook.

I get it.  Sometimes it’s easier to send a message than to stop in.  It’s easier and more comfortable to send an email.  But when it comes to sales, it’s important to use all of the tools in the tool box…not just the one we like the best!

I love social media.  But sometimes it’s important to get out and sit across from your customer.

I lean on email (sometimes too much).  But after two or three emails, it’s often so much easier to explain something over the phone.

Texting your customer can be quick and easy.  But it’s also amazing to get an actual thank you card in the mail.

My advice is simple:  mix it up.  Look at all of your tools and make sure you are using the ones at your disposal.  Which one do you lean on the most?  Which ones do you ignore?

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Written by: Kirby Hasseman

Kirby Hasseman is the CEO of Hasseman Marketing & Communications. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. Kirby has published four books. His most recent is “Fan of Happy.” His book, called "Delivering Marketing Joy" is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon.